Google, Yahoo, Bing and other search engines are powerful marketing tools businesses sometimes over look. Your website needs to be easily searchable by customers and recognizable as important by search engines. Incorporating SEO (search engine optimization) into your website content is vital in today’s market place, but why?
SEO makes the content on your website easier to understand for sites which crawl and index data. This means using keywords – a short phrase or word describing a website topic or page – so search engines rank your page near the top. Typically web surfers will click on the first or second website in the list a search creates. You do not want to be on the bottom of page 2. Done correctly, SEO will work to have other sites link back to your material. Google particularly sees this as meaning your site is relevant, again increasing your rankings.
2. Target traffic
It’s important to know and understand what your customers are searching for. Using the right keywords will attract searchers. By using the right words, the people who want your product are finding you. More site visitors are interpreted by search engines as meaning your information is important. This drives up rankings. This moves you up the list, past your competitors, which means more people, visit your site first. This cycle repeats.
3. Level playing field
SEO doesn’t cost a lot compared to traditional advertising campaigns. Your competitors may have bigger marketing budgets than you, but being search engine savvy means your customers find you. Print ads, promotional material is important but it’s not the only way. You’ve heard the phrase “Google it”. What this really means is “look it up”. Web searches are how most people research products and eventually find what they are looking for.
4. A better website
It’s not just about search rankings. Using the language your industry and customer’s use means your website content makes sense to them. Knowing your market is rule of any marketing campaign. Useful, readable content will sell your products.
By giving your website focus, with effective SEO, your analytics and ultimately sales results increase dramatically.