The photo-sharing network Instagram is quickly emerging as the go-to hub for audience connection and visual marketing with an impact.
On the surface, Instagram is easy to use. Using your Smartphone, simply upload pictures, add a filter, create a hashtag and share. Of course, like any effective marketing tool there is a bit more to it, yet the simplicity of Instagram makes it accessible and necessary.
As with any social networking platform, Instagram is not just about selling. It is about creating conversation and engaging your audience.
What type of pictures should you post?
First of all remember, people love pictures, so by default your brand (and products) will gain an audience by just being on Instagram. By posting the right type of pictures you can build an audience and a positive reputation for your brand.
- Show your product being used by customers.
A bakery might post a picture of a child enjoying a cupcake; a clothing store may feature customers modeling dresses. This type of shot is more appealing than simply showing the product.
- Show employees working behind the scenes.
Whether it’s setting up for an event or creating a product display, this type of picture creates a personal connection with followers. They feel they are getting to know your employees and therefore, your business.
- Post pictures from events you participate in.
Whether it’s your business association’s summer madness sidewalk sale, or a charity fundraising event, these shots show community involvement – building trust and familiarity with your brand.
- Have followers post pictures of customers using or enjoying your product.
What better way to show how great your product is, than showing people using it?
Hashtags group subjects, objects and topics together. By using hashtags, you reach an audience you otherwise wouldn’t.
A creative arts studio might use #summercamp when posting pictures from summer programs. Anyone searching for summer camps would be able to find the pictures. Suddenly, the number of followers and potential customers for the art studio has increased.
A popular hashtag on Instagram is #tbt (throwback Thursday). Simply, you post old photos of your product, building, or office. This trend is quickly spreading to other platforms such as Facebook and Twitter. It is an engaging way to show product history and again, create a familiarity with your customers.
If you’re running a promotion or special event, create hashtags specific to the campaign.
For example, a knitting store might use #coolkidsknit to showcase pictures of scarves or other items kids in their Saturday morning knitting club make.
Instagram makes it very easy to share content with social media platforms such as Twitter and Facebook. Though audiences for each of these networks are not always the same and the same content should not always be posted on each network, it is hard to over look the appeal of sharing images quickly.
An active, engaging Instagram account can quickly build your brand’s followers and your business. Contact Sudymo Web Services to help you create an Instagram marketing strategy.