For inbound marketing, the goal goes beyond attracting people to a site. Those visitors need to convert into engaged customers who buy the product or service.
The goal for business owners and web designers alike is to create a website which is about the customer. What do they need? What can you do for them? What can your product or service do for them?
A well designed and developed website gives visitors a reason to click through. They will want to read your blog, fill in a contact form and respond to your call to action buttons.
In order to understand how to do this, we need to know what isn’t working. Why do people leave your website?
Some of the top reasons people leave websites:
- Slow loading time – The accepted rule in web marketing circles is you have 5 – 9 seconds to grab a viewer’s attention. People want information quickly. Be wary of landing page videos and media which has to load. If a page is taking more than 5 seconds to load, you risk losing the viewer.
- Non-mobile-friendly design – Smart phones, Tablets and iPads have quickly become the norm for consumer browsing. With up to 84% of their users searching on these devices, you site must be easy to navigate on a number of different platforms. If it is not compatible, you will lose customers, traffic and ultimately business.
- Too much information – Our instinct is to provide our customers with all the information about our products and services so they are informed. Providing too much information doesn’t work. A website with too many links to click through or confusing navigation will frustrate customers, and they will leave. Keep it simple.
The KISSmetrics Infographic below clearly outlines the main reasons people leave websites:
Tell us in the comments what makes you leave a website.
At Sudymo Web Services we build and launch engaging websites with internet marketing solutions designed to work. Contact us to discuss how we can help you.