Some of you may have heard of the social media phenomenon known as “Pinterest”. It was launched in 2010, became the fastest site in history to break through the 10 million unique user mark, and currently has about 70 million users worldwide.
With an 83% female user base, Pinterest is where you want to be if you’re marketing to women. While tutorial, DIY, and recipe pins have the highest click-through rates, it’s not all arts and crafts: Pinterest drives more business referral traffic that Google+, LinkedIn, and YouTube combined.
Using Pinterest for your business is more than just pinning pretty pictures. It can be a valuable social media tool for helping customers find you. Here are three ways to get the most out of Pinterest.
Have a Mix of Boards
You don’t want your boards to be just about your business or your service. You actually want boards that are a mix of about 40% motivational or inspirational, 40% educational or informational, and 20% about your business service or your culture. If you create a mix of boards that are more than just a direct promotional vehicle for your business, you’ll get more interest from people.
Put Your URL in Your Pin Descriptions
Whenever you have a pin description, you want to make sure to put a URL in the pin description that links back to your website. That way people who are interested in your pin can find you easily by just clicking on your URL.
If you have a particular topic or keyword related to your pin, use it as a #hashtag so that when people are searching Pinterest for that particular keyword, your pin will appear in the search results and they will be able to find you.
Performing well on Pinterest is not necessarily about direct promotional photos of your product or services. It is more about creatively demonstrating to an ever-growing audience how what you offer can fit their lifestyle. It’s about making a connection with potential customers and creating more content that can be shared socially.
What creative ways have you seen businesses using Pinterest? Share your experiences and your own ideas in the comments below.