When it first launched in 2006, Twitter was designed for small groups of people to text each other. Since then it has evolved into an important social media tool for businesses. Known as “tweets”, messages can include links to your website, industry material, photos and just about anything else.
User name and bio
Your Twitter name – known as your “handle” – needs to be easily identifiable with your business. The obvious choice is your company’s name. For example, our handle is @sudymo.
Business owners often panic when asked to create a short bio about their business. Think about how you would describe your company if you had less than 30 seconds or so to do it. This is your bio.
Twitter profiles allow you to upload an image. When you tweet the image is displayed next to the text. Using your company’s logo as your profile picture immediately increases recognition of your brand.
Following and followers
Who you follow and who follows you, dictates the type of content you should post and share. Consider following: local businesses, current customers, industry professionals, and people you do business with.
You can organize followers by using Twitter Lists. Lists allow you to group and organize contacts based on your relationship with them – industry types, friends, marketing experts, topics of interest, and so on.
You can also follow specific topic conversation streams and tweets by people on each list, helping you use maximize your time on Twitter.
What to tweet
- Sales, promotions and in store events can all be tweeted about. The general rule of thumb is not to go for the hard sell – keep this kind of tweet to a ratio of 1 to 10.
- Tweet fun pictures showing your business. If you run an art studio, tweet pictures of customers with their creations. Café owners could post “how to” videos of a popular recipe.
- Ask questions. You could tweet a picture of an industry tool and ask followers to guess what it is used for. Invite followers to ask you a question about your products or services.
- Share your blog post
- If a tweet is beneficial to your followers or even interesting to you – retweet it. For example, a clothing store might retweet a newspaper’s story about how to pack for vacation.
You can schedule tweets and track who you are reaching with the social media management site Hootsuite. To use Twitter (or any social media platform) to improve sales and revenue, you must know what content is reaching your audience and what isn’t.
Need help setting up your Twitter account or developing your social media marketing strategy? Sudymo Web Services has the knowledge and experience to get you started with your online marketing. Contact Sudymo Web Services.