The appeal of social media to business owners can’t be overstated. Touted as “free advertising”, it is tempting to create accounts on each of the different platforms. It is a way to promote products and services to an audience we otherwise wouldn’t be able to. Facebook, Google+, Instagram, Twitter, to name a few, attract different audiences and are not suited to every business. The goal for businesses active on social media is to increase the bottom line. Your marketing strategy must include a plan outlining what sites to be on and how to use them.
4 things to consider before you start using social media:
1. How do you like to communicate?
Twitter is great for posting short, frequent messages and gathering information quickly. Facebook lends itself to more detailed, less frequent postings. Industries which are image based – say retail fashion or an art gallery, might be better suited to Instagram or Pinterest. Determine which site is going to be the right fit for your product and your work style.
2. Who uses the site?
Social media is about connecting. If your industry is primarily on one site versus another, then you need to be there as well. Increasing your business profile, and sharing expertise, establishes you as a forerunner in your field. The same holds true for where your customers are. If your target market primarily uses Pinterest or Instagram then you need to create an image/video based campaign suited to these sites.
3. What is the actual cost involved?
The key to a successful social media presence and ultimately improving your bottom line is being active. Though the “no cost set up” aspect of social media accounts is appealing there are hidden costs to consider. You may incur staff training costs or obtain strategy advice from a professional. Don’t discount the cost of time. Whether it’s yours or your staff’s, time is valuable. Ensure time spent managing your platforms will be reflected in your ROI.
4. Understand how the different sites work.
How 3 of the most popular sites can work for your business:
- Twitter – Business can take part in online conversations relating to their business field. Using @Replies and the very popular hashtags (#) connects them directly to customers.
- Instagram – All about the visual! Post pictures of specific products, promotional displays, events you participate in.
- Pinterest – Connecting isn’t always about selling. A Pinterest board allows you to post pictures your target audience will be interested in – beyond your current promotion.
When used correctly, over a period of time, social media can increase business and profits.
Sudymo Web Services can help you get started with social media marketing, and even take all the worries off your hands by setting up and managing your social media campaign for you. Contact us now to get started.