What exactly is a single-page website? In very simple terms, it is a site users navigate by scrolling either vertically or horizontally. Content is kept to a minimum with each section connecting to the information in the previous section. Storytelling is progressive.
A single-page site works best when providing extensive information about one subject.
Extensive planning by your web designer is the key to creating a one-page site that works well. There just isn’t as much space to add numerous pages of information as there would be with a traditional multi-page website. Visual impact, with crisp, uncluttered content, images and graphics is essential.
Technically, they require more work and time to make them mobile-friendly when compared to a traditional site. Currently it is not possible to effectively set up a single-page site on a content management system, so the owner is reliant on their developer for updates.
SEO can be difficult with single-page sites. Search engines match queries with content. Less content theoretically means fewer matches. Keywords may be more prominent, but search engine rankings for sub-topics and terms can be weakened as they do not exist beyond one page.
Even with the given roadblocks to working with single-page websites, it is hard to resist the visual appeal and trendy factor of them.
What type of business would a single-page website work best for?
If you’re using e-commerce to sell your product or need to provide users with a lot of information about a variety of services or products, a single-page website probably isn’t for you.
Large businesses, with established product recognition, might choose to launch a new product or services with a one-page design. It is a practical option for promoting specific information.
The concept and design of single-page sites naturally lends itself to businesses where graphics, images and animation are the best forum for showcasing products and services.
Portfolio-based businesses such as photography or graphic design are well-suited to the single-page layout. With a vast work-space to creatively display work, the flow and integrity of your projects is maintained vs. having to click through a number of different disjointed pages.
Interested in a single-page website? Contact Sudymo Web Services to discuss how this design option may work for your business.