You’ve launched your website and you’re blogging but have you taken the step into the world of social media? Building a following, resulting in increased revenue, is not easy but, it is doable.
Some ideas to get you started:
- Understand the different social networking communities. What you say and how you say it on Facebook, is different than on Twitter or Google+.
- Engage your audience. Social media is about conversations, not broadcasting your thoughts. Ask questions, offer coupons, run contest. Require your audience to respond.
- Post informative and entertaining content. Social media is not about a constant stream of promotions and sales pitches rather it is about relationships. No one likes a pushy salesman.
- Establish social brand guidelines. A clear plan which includes who is responsible for updating profiles, how frequently post are made, types of content and the images you will use is essential. This creates online “brand” and public image for your company.
- Respond to customer posts quickly. Social Habit notes 42% of social media users expect a response from companies within an hour of contacting them via social media. Inquiries may be information requests or something as basic as your address, but the message is the same: a quick response is mandatory.
- Quickly manage any negative social media comments by addressing the issue upfront. State what happened and how you’re handling it. Be sure to do this on all your public forms of communication – website, social media platforms and blog. Word travels fast in the social media spectrum.
- Track your investment. Your social media conversations are important, but results are more important. Track your ROI (return on investment) using one or more of the available tools designed to do this. Google Analytics, for example can tell if website traffic is coming from Facebook, Twitter or Pinterest.
- Post regularly. Followers quickly stop checking in with your business when profiles are not updated or current. A guide from Fannit.com
Social media communities and channels are all different, which can be easily used effectively to promote your business and brand. Need help sorting it out? Work with Sudymo Web Services to create your social media plan and presence.