The inventor of the AFER System needed a new website to promote his latest invention: the Magnetic Fuel Conditioner. The invention increases fuel efficiency and lowers emissions. While lowered emissions are still “in”, increased fuel efficiency is what’s “hot” in the current economic climate (late 2011/early 2012). For this reason it was decided to avoid using green in the website, and instead use gold. Not only does gold match the “field and sky” image that is used extensively in AFER’s marketing material, but it’s also a colour of money (and good health)!