If you were asked to name the world’s largest search engine, you would probably say Google. What about the second largest? Would it surprise you to learn it’s YouTube? With more than 1 billion users a month, YouTube (which happens to be owned by Google), has clearly identified the importance of video in today’s screen-based world.
Currents stats show more than 90 percent of consumers watch video content. The transition to video, from text and visual content is underway and it’s moving quickly. According to Multichannel Merchant, video is the top function merchants plan to add to their e-commerce sites over the next 12 months.
Successful businesses use their website as a tool, creating an experience for their brand. You have about 8 seconds to grab a visitor’s attention. Video quickly engages and entices consumers. A well-produced explainer video can showcase your product and company beyond the flatness of text. If a picture is worth 1,000 words, a minute of video is priceless.
Here’s a great example of an explainer video:
Videos increase the visitor’s overall experience with your website. Consumers are more likely to buy a product or service after watching a video about it. When you connect with customers, making them comfortable, you build loyalty. Beyond labels and logos, people do business with people.
We can’t talk about consumer connections without talking about video sharing. Distributed and shared through your social media platforms, original video content works as an advertisement, driving people to your site.
One of the benchmarks used in Google rankings is how long visitors stay on a web page. Retail site visitors watching a video stay on websites an average of 2 minutes longer than those who don’t. They are also 64% more likely to purchase product vs. other visitors to your site.
Finally, since Google not only displays videos in their search results but also considers video keywords, it’s essential to consider updating your site to include video.
Bottom line: Video = higher rankings = increased website traffic = increased sales.
Need help getting started with video on your website? Sudymo Web Services works with talented, experienced video producers to create online video that serves your company and your clients.