If you’ve ever favourited a web site by saving it to your browser, you are part way to knowing how to use social bookmarking. The key difference – you are saving links and articles directly to the web. This allows you to tag and search keywords.
Since Digg came on the scene, people have embraced the practice of saving “bookmarks” to a public web site. For your business site and blog, the benefits are obvious. Organized, ranked and perhaps most importantly, searchable by users, your business and products are easier to find.
The end result? Simply, increased traffic is driven to your site and backlinks. This innately improves SEO and rankings. This, of course, is good for business.
How does this happen?
There are numerous ways search engines gather and rank information on the web. Bookmarking, in essence, makes it easier to be found. Some of the reasons this happens are:
Perception: Sites that allow for voting – reddit and Digg for example – rank pages by people’s response to the site. The more votes, the quality and importance of the page or site are seen to be greater. This also holds true for articles which receive multiple postings across different sites. More votes = more quality = more traffic.
Indexing: Bookmarked pages are often deep in a site (not just the usual landing page), this means information which typically may be overlooked by a search engine, is suddenly found.
External Meta Data: Bookmark sites are tagged by the public. Potentially this means a wider range of keywords, beyond what you might use to tag your own blog or site.
Categorizing: Social bookmarking sites organize postings by categories using tags and descriptions created by users. This means algorithms can easily classify sites in relation to their competitors.
Top Social Bookmarking Sites With Tips for Using Them
reddit: Fast moving and current, stories are voted upon by registered users almost instantly. A high ranking on reddit can quickly drive traffic to your site.
- Share your links on the most relevant sub-reddit categories.
- Be sure to share genuine links. reddit has a very strict anti-spam policy.
Digg: An influential authority and one of the first Social Bookmarking sites. Google likes Digg.
- Create a strong title and description to solicit others to “Digg” your article.
- Submit various posts, especially breaking news items.
Delicious: As one of the first bookmarking sites, Google and other search engines like Delicious. As a user, there a number of options for organizing posts you like.
- An active account is vital to seeing results.
- Take advantage of extensive organizational features to promote your bookmarks.
StumbleUpon: With a user base of about 3 million, StumbleUpon has a diverse selection of pages and a unique “paid discovery” advertising feature. Posts tend to be fun and entertaining.
- Stumbling your own site is considered spamming. A guiding ratio is 10 other sites to 1 of yours.
- For best results, post infographics, videos, tutorials and images.
Focus on sites where you will have the most success. Know your audience and the site’s user audience. Build your profile to reflect your business interests. As with any social media platform, posting articles about your own business is not enough. You must be an active community user. Vote, read and comment on postings to increase your visibility.
Get started with Social Bookmarking by contacting Sudymo Web Services today.