Your website is a strong starting point, but a static website is really nothing more than a print ad or brochure. How do you currently engage with your customers?
Consider what happens when potential clients visits your website. They read information about your products and services but it will be the same today, next week and probably next month. But what happens when your site has a blog? By clicking on the blog tab or reading a post directly on your home page, your audience (read: market), has fresh, up-to-date information. Immediately they learn more what you can do for them.
A blog allows for comments and discussions, engaging readers. Engagement = business.
Search engines like blogs as well. Each new post provides a new way for prospects to find you, driving traffic to your site, increasing search engine rankings, your potential market and ultimately increasing business.
How to Blog
The first step is to talk with your web designer and have a blog included in your current website.
Be sure to have your web designer “pull” the blog onto the home page. This means your recent blog posts can be seen directly on your home page, making it easier for visitors to access your blog. This also helps with your Search Engine Optimization (SEO).
You should update your blog a minimum of once a week – offering information which will be of interest to your target audience. Set a schedule; say Monday, Wednesday and Friday, for posting and stick to it.
What should you blog about? Share “how to” instructions, client stories, promote events (community- or industry-based) you are involved in. Interview an expert; discuss innovations and current trends in your industry. Include videos and pictures.
Use keywords in your blog. Simply put, these are words and phrases people looking for your product would use. If your business is teaching art lessons and running children’s art camps, use these words within your blog and blog titles. This makes it easier for people to find you.
Drive traffic to your site by “sharing” and “tagging” your posts on social media. This allows others to easily share your information, ultimately promoting your business.
As a central key of your online presence, your website based blog emphasizes and reflects your business products, services and image.
Whether creating a whole new marketing-focused website or adding a blog to your existing website, Sudymo Web Services can help you get started blogging. Contact Sudymo Web Services to arrange a website review today!