Since its launch in January 2013, the Twitter owned mobile sharing app Vine has evolved as a must-have marketing tool.
Consumers and businesses alike expect videos and images to be used across social media sites. Used to promote products, merchandise discount sales as well as brands as whole, images take full advantage of the saying “a picture is worth a thousand words”.
Blogs and written content are still vital to your marketing plan; they do drive hits to your website. But, since Vine video is able to capture in 6 seconds what written content would take three paragraphs to say, it draws an audience that otherwise would be missed.
That audience is massive. According to the social media analytic site Socialbakers, Vine currently has over 10 million followers. The reasons are not hard to understand: It’s entertaining, takes moments of your time to watch and it’s easy to use.
How can Vine video work for you?
With fun, engaging videos you are able to show everything from how to use your product to when to use it. A great example is the vine Sephora used to promote its travel-sized fragrances. Not unlike Twitter, (remember Twitter does own Vine) the use of hashtags tie conversations together, increasing sharing and views.
As with all social media, Vine is about conversation. Show the fun quirky side of your products or company. Build brand trust by connecting with your customers – both current and future. U.S. based do-it-yourself chain Lowes, has taken market connection to a whole new level. The #lowesfixinsix campaign provides helpful hints for consumers for everything from how to clean spilled paint to creating makeshift watering cans.
What makes a good Vine marketing video?
Videos are most effective when they are:
- To the point (keep it short)
You can easily apply simple filming techniques like stop motion, taking your 6 second video beyond the ordinary. One of the best marketing features of Vine is the ability to share your post quickly to Facebook and, of course Twitter with the click of a button.
With the ease of production and accessibility, adding Vine to your network of social media platforms is a marketing necessity.