Having a business today requires a website that contains information not only about your business, products and services, but it also needs to contain an additional platform for your branding sales pitch. A landing page is powerful communication tool to help you gain and win over your customers / clients.
There are many reasons to have a landing page as it gives you access to the contact information of potential customers / clients. Acquiring this information gives you permission to contact them about: webinar sessions, consultation services for yourself or other businesses, reports or white papers and blog subscriptions. A landing page is unique from your main website as it is used to capture essential information from your users. Landing pages have a variety of varying features but most always contain a stable URL that can be indexed by search engines (i.e. Google) that are extremely beneficial for your SEO purposes.
There are two types of landing pages that you can use:
Click Through: Coaxes the user to click on links to another web page. It is often used by e-commerce driven websites.
Lead Generation: Often a form that is completed, enabling you to capture user data. This allows you to advertise to or connect with the user at a later time.
Landing pages are different from other pages on your website and should be maintained separately. Your landing page is designed specifically to receive traffic, acquire user information, accomplish a key objective, or for a marketing campaign. By maintaining your landing page separately, you can remove other distracting elements and focus solely on your message. A user is more apt to focus on what you are saying when they are not being over-stimulated by busying features. It is therefore important to keep your landing page to a minimum to ensure your message is clear.
Some of the key features that your landing page should include are: a unique selling message, including a persuasive main and supporting headline that grabs the users’ attention, visual images that demonstrate satisfaction with your product or service and valuable testimonials from your previous clients or customers who have experienced positive results. Further, it is essential that you provide a brief but concise description of your product or service; essentially how it works, and how it will benefit the customer or client. Finally, and probably the most essential feature of your landing page is a form. It is from this form that you will be able to acquire necessary contact information from users.
You will notice success with your landing page once you have started consistently collecting contact from those who visit your page. You will be able to measure your results through Google Analytics, which can tell you how many people visit your site and then you can compare that to the number of submissions you have received. Collecting this data is vital for improving the landing page; you can experiment to see what generates more interest, then change the parts that don’t work.
Acquiring a user’s e-mail address is probably the single most valuable piece of information you can get. Once you have their e-mail address, you have their permission to contact them in the future and with that you can market additional sales or services. You know you have converted a user into a client or customer when they make a purchase from you. It will still be necessary to market your landing page in order to let people know about it. Your marketing can be done through a variety of methods including your social media site or sites such as Kijiji or craigslist. Remember that you need to promote your landing page in the same way you would promote your company.
Get assistance with creating your landing page by contacting Sudymo Web Services today!