Everybody who maintains a blog, or at least tries to maintain one, as part of their online marketing strategy occasionally finds they have trouble finding something to blog about. Whether it’s writer’s block or just lack of time, sometimes you find you have nothing to say.
Curating content is one way to add content to your blog while reducing your workload (and possibly your stress levels, as well). The idea behind content curation is to provide value for your blog audience while leveraging information that’s already online.
Every day, almost every one of us find something online that someone else has written, which is relevant to our interest, niche, or industry and which would likely be of interest to our blog audience. Your website visitors don’t want to waste time hunting around the web for information; they want to go straight to a source of customized content that is relevant to them. Through content curation, that source can be you.
How to Curate Content
The “how” of content curation is easy: take a short excerpt from an article (no more than a sentence or two), add your own brief commentary on the article (a paragraph or two), and post the excerpt and commentary along with a link to the original article as a blog post.
It’s important to include your own commentary, because it adds value to the post beyond just what is in the article, which will add much Google juice to your post. If you just post an excerpt and a link, you’re not adding value and it won’t help your SEO.
It’s also important to include the link, for several reasons: so your site visitors can read the full article, to help your SEO (yes, linking to other websites can help your Google ranking!), and because without it, your risking being dinged for stealing or plagiarizing content.
When to Curate Content
The “when” of content curation is trickier. Generally, you want no more than about 60% of your blog articles to be curated content. But, if your regular posting schedule is once a week, you can’t use this as an excuse to only have to write an article twice a month! If your regular schedule is to only post once a week (and it shouldn’t be any less), consider instead using curated content to double your output: one original article and one curated article per week.
Curated content provides a way to easily add content to your blog, increasing its value to visitors. Adding value to the content in the form of additional commentary positions you as a expert in your interest, niche, or industry. Ask your colleagues or readers to submit their favourite posts, and you don’t even need to find the content yourself!
Do you already curate content? Share your tips and experiences in the comments below.
Having trouble figuring out how and when to blog? Sudymo Web Services can help you to set up a blog schedule that meets your time restrictions and marketing needs, including curated content. Contact us to get started today.