It is often over looked in the process of web design and content writing, and typically isn’t updated too often, but the About Us page is a vital element to your website.
A strong “About” page tells the story of your company. It provides visitors (especially first time viewers), with an idea of what and who you are. It begins the conversation with potential customers and can significantly increase their trust – crucial to making inbound marketing improve your bottom line.
The great debate of course is what to include on the page. There was a time when the history of the company, written in formal language and business jargon was needed to gain credibility. Not today. “About Us” pages use descriptive and informal copy to tell a story setting the tone not just for the site, but for the brand.
An easy way to create an About US page that works is to really think about your company and products and how they came to be. Briefly talk about the history of your company.
How and why does your product or service exist? A unique story about how your company or product came to be takes clients beyond the web. It makes you (and your business) human.
How are your products made? Your product’s story can be exactly what makes them unique in a market swamped with similar items. Are they imported? Made locally? Think about why consumers will connect with them.
Establish your credibility by talking about your background. How long have you been in business? What is your experience?
Consider including pictures of your staff, with brief bios. Who works for you and why? What expertise do they bring to the company?
One of the best ways to create a personality or essence of your company is to talk about what motivates you. What is your passion for the services and products you sell? What makes you come to work every day?
Determining and sharing your business’ unique identity will set you apart from competitors.
The “About Us” page is your forum to highlight why you do what you do.
Sudymo Web Services can help you make every page on your website perfect, including your About Us page. Contact us today to get started!