Your business website works for you, promoting products and services, providing information and building your customer base. With an e-Commerce website, your potential for growth and sales is expanded beyond your usual business hours and market.
What is an e-Commerce website?
A website with the goal of selling products is an e-Commerce site. All that online shopping you do from your office desk, or at home after the children are in bed, is done via e-Commerce websites.
According to Visa Canada’s 2013 e-Commerce Holiday Survey, 3 out of 4 Canadians planned to shop online for the holidays, spending between $100 and $499 with each purchase. A wide range of available online products, from shoes to electronics to specialty food, combined with 24-hour accessibility, make e-Commerce appealing to the consumer.
Your online store is always open. Visitors can easily search products, making shopping quick, easy and convenient.
As a business owner, the advantages of including purchasing on your website can not be over stated.
There are a few things you will want to be sure your web designer creates for your e-Commerce site:
Nothing is more frustrating when purchasing items if it is complicated. If the checkout process is difficult, buyers will not continue. The web designer should create a logical step-by-step process and guide. Clearly label and outline the steps, so the purchaser knows whether they need to create an account or be a member before they start the payment process.
When dealing with financial information, you want your customers to feel safe. Post security badges and certificates where they can be seen.
Customers researching products want to know what people who bought your product thought of it. Include positive customer reviews about products, service and the buying process.
Not being able to reach a company representative or being unclear about shipping and return policies is frustrating. Make sure these are clearly outlined on your e-Commerce site. Include a contact form for customers to complete, ask how to reach the purchaser.
With the right e-Commerce site for your product and company, online shopping can be easier and more comfortable than in-store purchasing, driving sales and increasing your revenue.
Ready to sell your products 24/7, even when you’re asleep? Sudymo Web Services can get your e-Commerce website up and running in no time, ready to reach the global market. Contact us today to get started.