The hot trend in B2B marketing and inbound marketing at the moment is “repurposing content”.
It’s a simple concept: take original content you’ve created and format it to work in a number of different places.
Search engines like Google, view repurposed content as new material – improving SEO and driving traffic to your website, Facebook page and other online profiles.
The benefits to you and your business are clear; costs are lowered, audience reach is expanded and time is saved.
Simply reposting the exact same material on different social media or marketing documents is not the same as repurposing. Repurposed content is fresh and tweaked to fit the medium it is being posted to.
Here are 6 ways to repurpose content effectively:
- Use hyperlinks. It’s one of the easiest methods of repurposing content. When you create new material, use links to send readers to related material you previously produced. Not only does this extend the life of your content, it provides additional information your readers would have otherwise missed.
- Give your audience the information the way they want it. Everyone has their preferred method of getting information. Some people like the visual focus of Instagram vs. the short headline style of Twitter or the more in depth reading of an article.
- If you’ve created a presentation for a networking event or industry conference, share it on SlideShare and expand on a key point by creating a white paper or blog post.
- Create a webinar or podcast from “how to” brochures and web pages.
- Write a guest blog. By posting as a guest blogger, you can explore a topic or idea you’ve written about before, from a new perspective.
- Update and repost past blogs and articles with current statistics or new industry/product information.
Content marketing can easily become less time consuming and intimidating if you routinely review material you’ve already created. The information is there – you just need to repackage it.
Not sure where to begin? At Sudymo Web Services, we will work with you to create a content marketing strategy including repurposed content.