You’ve worked with your web designer, creating a website showcasing your services and products, but now what? Beyond the number of visitors your site attracts, you need to know how they found you and what they are doing while on your site.
Data created by Google Analytics provide you with a wealth of statistical information. Knowing how to utilize the graph and charts to increase your business is the key to really get the most from this free Google service.
Below, 4 important ways to use Google Analytics
1. Tracking Visitor Activity
Some of the basic information you can gather are numbers based on pageviews and total visitors. It is reassuring to know people are finding your website, but if they aren’t reading your pages or finding the information they want, it really doesn’t matter. Pay attention to values for Entrances, Bounce rate and Exit percentage and understand the differences between them:
- Entrances – Number of visitors to the website’s pages.
- Bounces – Number of visitors who landed on a page, but didn’t go elsewhere on your site.
- Exit Percentage – Counts the number of people who leave after viewing a page (it is assumed they were browsing other pages on your site first).
2. Learn Your Bounce Pages
People visit your website because they are looking to learn more about your business, products and services. They have found you via a search engine; links from another page, Social Media platform or someone told them about you. Knowing which pages people are “bouncing” from, tells you something isn’t working. By identifying problem pages you can evaluate and address why visitors are finding what they want.
3. Know Your Social Traffic Data
Social media platforms have quickly solidified their role in building customer relationships and developing brand identity. Ultimately, you want your followers and likes to find their way to your website. The network referrals data shows you where social media traffic is coming from. Knowing this information is vital to using your online profiles to your advantage. The audience for Twitter is very different than the Pinterest audience. Understand where to focus your time and money to build your audience effectively.
4. Know the Key, Keywords
A large number of a site’s visits will be organic – i.e. the result of typing a word or two into a search engine. What words are people using to find you? If you own a craft store – selling paints, brushes etc, but also host birthday parties – which of these words are sending the most traffic to your site? Words and terms used within your industry may not be what the general public use when looking for your product. Knowing your audience and how they think will increase the number of visitor’s to your site and ultimately business.
Finally, long term patterns are important in understanding your site’s performance. When you’re reviewing data and developing a strategy over haul, look beyond the 30-day data Google Analytics provides by default.
Still unsure what the stats mean and how to use the data? Sudymo Web Services can provide analytic support to meet your needs. Contact us for details.